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A desireable future for the world wide web:
Vastly improved structure, organisation, categorization and management of online content.
The incredible quantity of content online today necessitates its effective management. The dramatic expansion of information over the past decade presents complex challenges for organisations:
- the necessity to communicate to a diverse community;
- correct metadata tagging, intuitive navigation and searchable content;
- legislation, policy changes and best practices are increasingly demanding; and
- embracing the opportunities presented by new technologies.
This has already begun. Many government and NGO websites have led the way by pushing for standards compliance and accessible websites, adhering to well-defined taxonomies.
Content Management Systems (CMS) and the use of standards compliant technologies as well as W3C specifications like XHTML, CSS and XML help to achieve this.
Remember, information is not power, knowledge is power. Knowledge is organised information since it is this which is of real value.
Your 3 website must haves
Accessibility
Accessibility is an assessment of the number of ways and the quantity of content of a website that can be reached by a combination of different display devices with different settings, screen readers and able/disabled people.
Usability
Usability is an assessment of how easy, intuitive and appealing a website interface is to use, to navigate and to obtain content in line with the website's function.
Search Engine Optimisation
This is an attempt to increase the chances of a website to be indexed by search engines (whether this be a built-in search or external search engines) and also increase the search ranking of content through proper use of code, content tagging/metadata, hyperlinking, page titles and filenames.
It is in fact a proactive approach to helping search engine algorithms work better and return more relevant results.
